Cause Marketing Not as Good as it Sounds

It’s no secret that companies like to tug at our heart-strings with their advertisements. For decades companies have employed cause marketing, which allies them with a nonprofit organization. We’ve all seen the ads, some big company wants us to buy their product, and when we do a portion of the proceeds will go to a nonprofit organization or a charity. It seems like a great idea, especially if it is a product you would use anyway. Some recent examples that you may remember are the Yoplait “Save Lids to Save Lives” campaign and the Coca-Cola “Protect the Polar Bear” campaign. 

Virtual Goods? No Thanks

Dairy Disappointed

Sorry folks, I’m still not a believer. Well, in FarmVille that is. My experience with my Zynga Game Card cannot be described as a pleasant one. Better words could be annoying, stressful, and confusing. Not to be a “Debbie Downer,” but virtually milking cows and harvesting strawberries is not my cup of tea. However, let’s rewind a bit…