Consumers do the Adverstising on Pinterest

Social Media Marketing

It’s not breaking news that companies have started to become more innovative by using social media as a platform to market their products. As social media sites began to rise, so did companies efforts to conquer the digital realm. A company’s involvement in these sites can greatly impact how well they compete with the competition, and subsequently, how long they will stay in business. In the past few years, the competition to have the best social media approach has been fierce, with companies paying people for the most inventive ideas. Companies on Facebook and Twitter? That’s old news. The headlines now should say, “Are companies making enough of an effort on Pinterest?”

Republican Candidates use of Social Media

Game-changing election

President Barack Obama’s 2008 presidential campaign was a game-changer. Obama’s campaign utilized social media like no one had ever seen. Obama won the election with his social media use, no doubt about it. The 2008 election was a learning experience for politicians. To see just how much they learned, I conducted a little experiment of my own. Facebook and Twitter are undoubtedly the most popular social media platforms, so I decided to take a look at just how well the four Republican presidential candidates conquered the social media realm.

Social Media Touchdown

Biggest Day of the Year
In the United States it is a well-known fact that, at least in terms of advertising, the Super Bowl is the biggest day of the year. There is over a hundred million anticipated viewers, all of which are potential customers.  In the weeks leading up to game day you’d have to be deaf not to hear a comment like: “I can’t wait to see how good the commercials are this year,” or “did you see that commercial with the dog during the Super Bowl? It was so funny!” You’d also have to be deaf not to hear people say “times are changing.” That saying is 
undeniably true, especially for advertisers.

Adapting to the Times

With the rise of the internet, and subsequently, social media, advertising companies are constantly having to change their ways and adapt to the new media-driven world. The industry is cutthroat. If a company is too reluctant to change their ways, they quickly fall off the radar, and ten new ones take their place.

Do You Know What Your Kids are Doing on Facebook?

“Molly, can I add you on Facebook?” Working at a summer recreation program, I was shocked the first time I was asked this by one of the kids. My initial response was an immediate no, followed by a question of my own, “aren’t you a little young to have a Facebook?” “No, my mom helped me make it,” they answered, leaving me to pick my jaw up off the floor.

I soon realized that this question would plague me over the six weeks I fulfilled my counselor duties. The recreation program only allows children up to the age of fourteen, so it would be logical to think only a few would have accounts, since the terms of service for Facebook states that a user must be at least thirteen to join. I couldn’t believe just how wrong I was. The youngest to ask me to be their “friend” was around nine. When I told her about the terms of service, she looked up at me with her big brown eyes and begged me not to report her. She was a Facebook junkie who hadn't even hit her preteen years yet.